Gene’s Cycle and Sports first opened the doors in 1972. Gene seen a need in the community for a specialized sporting goods store. Gene opened the doors with the intention to focus on quality products, great service at a competitive price. The store has grown out of four locations and is now in it’s current location at 270 32nd Street West in Prince Albert. Gene’s Sports Excellence as the store is known now still strives to accomplish the values that Gene started 40 years ago.